Too much information
Sustainability advice is often fragmented, technical, or contradictory.
How it works
From awareness to action, one clear step at a time.
Sustainable living should not require a climate-science degree. Green Compass connects useful knowledge, daily actions, understandable impact signals, and shared progress.
The real barrier
Most people care. The path forward is the confusing part.
Daily choices across travel, food, energy, and consumption all have an impact. But information alone rarely makes change feel simple or immediate.
Too little context
A good intention is hard to act on when the trade-offs stay invisible.
All-or-nothing pressure
People disengage when progress is framed as a purity test.
The approach
Make the next useful choice visible.
Green Compass works as a feedback loop: learn, choose, observe, and keep moving. Each part connects to the same living ecosystem, while pilot capabilities remain clearly labeled.
1. Learn
In the appFollow personalized paths with articles, quizzes, missions, simulations, and webinars. Every page and menu is available in Bulgarian and English.
2. Choose
In the appTurn a useful insight into a habit, mission, local discovery, or community challenge.
3. See the pattern
In the appView directional emissions, avoided impact, confirmed offsets, and the remaining balance separately.
4. Build momentum
In the appGrow your ecosystem through private groups, shared goals, points, badges, and scoped leaderboards.
Why feedback matters
Research suggests that visibility can change behavior.
In a 216-participant study, feedback from a carbon-footprint tracking app was associated with a 23% decrease in emissions. Results varied by domain and by individual characteristics.
See the evidence and caveats23%
Average decrease observed across the study
12%
Decrease observed for mobility
35%
Decrease observed for household activities
216
Participants across several survey rounds
What we keep honest
Useful signals need visible boundaries.
- Capabilities are labeled by availability and readiness.
- Research findings are attributed and never framed as guarantees.
- Carbon estimates remain directional and methodology versions stay visible.
- Offsets count only after confirmation from a provider.
- The experience should support progress without moralizing.
Stay close to the build